Do you think that it really doesn’t matter what people have to say about you on the Internet? If you still have this belief then you are simply not tuned in to what is going on in the modern world. The fact is that the Internet may be among the most important places to maintain a strong reputation.
People tend to make purchases from individuals that they trust. They also often share with others their thoughts about products and services with people who matter to them. This is to say that if you have a strong reputation with people then they will happily pass on that information to their friends.
Bury Free Press is quite clear when they say that having a good reputation is a competitive edge that you can have over others in your industry. People often search the Internet before purchasing a product, particularly if that product is something that is kind of expensive. Therefore, you want to be the company with the strongest reputation to pop up.
Your rivals in the industry may decide that they want to try to bring you down a notch. They can try to do this by looking for ways to take a shot at your reputation. If they decide to do this, then you can pretty well expect that they will take those shots on the Internet.
You must be prepared to fight back against those who may want to tear you down. You have to have already built up such a strong fortress of reputation online that any complaints against you will be drowned out by all of the positive press.
It is not simple to get the type of results that you may want with your reputation online. It is an always changing game and you never know when your competitors are going to take their shot or how they might do it. At the end of the day you just have to be aware that your online reputation is highly important and that it makes a difference in terms of how much in revenue you will do in the long run.