Trends in Fashion and How Fabletics Enables People to Find their Own Style

One thing that is noticeable in business across various industries is that many people are doing a lot of the same things at a time. This type of phenomenon is often called a trend. People are prone to following the trends so that they can be in. Businesses are the same way, especially with fashion. However, the interesting thing about fashion is that customers that just try to follow trends tend to wind up looking a little sloppy compared to people who have found their own style and are shopping and dressing according to their style. These types of people have their own frustration if they have a very unique style because it is rare to find a store that is selling outside of what is in.


Fortunately, Fabletics is not so caught up in trends. This brand is more focused on what the customer wants. When a customer first visits the website, she is encouraged to sign up and enter in her information about her preferences on the Lifestyle quiz. The data that is collected is used by Fabletics to determine the type of products to direct her to. It also enables the brand to determine what the next new product is going to be.


This technique is called the reverse showroom technique. Many other stores just try to capitalize on what is hot. It doesn’t matter whether customers truly want the items or not. They will focus more on the marketing and the promotions in order to drive up the sales. However, there are usually tons of left over items that need to be marked down so that they will be sold.


The techniques of Fabletics reduces the amount of clothes that are left over. One thing that can be said about Fabletics is that everyone who deals with the brand is a winner. They get high fashion active wear at a discount. Meanwhile, the company offers products that actually sell, even in the online market which can be very tricky for people when it comes to fashion. Fabletics shows the advantages of focusing more on style than trends.

Fabletics Helps Customers Understand the Opportunities They Have

When people go to Fabletics to shop for the clothes that they need so that they can work out, they are able to make the best out of their wardrobes. This is something that has allowed them the chance to try more and do more with the athletic clothing that they wear. One of the first things that people have to do when they visit the Fabletics site is go to the Style Quiz. Fabletics requires that customers who want to shop with Fabletics take the quiz so that they can show them a personalized shopping experience.


Fabletics wants to make sure that people are only seeing the things that they will like. By doing this, it ensures that people don’t have to search through list after list of the different things that they will not like. By creating a reverse showroom, Fabletics is working to make sure that people are going to be able to make the best choices possible for the clothes that they want to purchase. This is something that has given them a chance to try more and do more with the experiences that they have.


Since Fabletics first started, it has always been their goal to cater to people. By offering the reverse showroom, unique styles and everything else that will make them exclusive, Fabletics is giving themselves a chance to try new things and do more with the opportunities that they have. It is something that will always give them the options that they need and will also ensure that they are able to get all of the things that they need out of the experiences that they have while they are shopping online. All of this, combined with the fact that they offer their customers one of the most affordable and convenient options on the web, has set Fabletics apart from other companies.


While customers are loving what Fabletics is doing, they are also very interested in the way that they can make more opportunities for themselves. They have been able to do more than what they were in the past and the company is now voted one of the top companies in the world. This is something that has allowed them to compete against Amazon. Fabletics knows that they are not going to stop until they are more popular and higher ranking than what Amazon is so that they can be number one.

The Fabletics Marketing Campaign Created by Kate Hudson

There is a lot of admiration for the moves that Kate Hudson has been made with publicizing her Fabletics brand. This is a company that she co-founded, and it has become one of the top selling retail brands for women that look for athletic clothing. There is a brother company called FL2 that is run by her brother that sells retail athletic gear for men. This brand is still budding, but Fabletics has bloomed into one of the biggest competitors against other rival companies such as Amazon. Kate Hudson is the one to thank for this transition into the spotlight. She has helped Fabletics become a name that is known in many households, and she really feels that she’s just getting started.


The Fabletics brand has moved in a powerful way because it is drawing offline customers. Kate Hudson already has a dozen stores in play, but she is planning to add even more to improve the chances of competing successfully in the athletic clothing industry. Many women that are buying clothes are going to take this into consideration. Don’t know if they have the ability to try on clothes and go into a Fabletics store they may be more inclined to make purchases. This is what Kate Hudson is banking on. She has already created a good online community and sales are booming as a result of this. She realizes, however, that there is much greater growth when she is able build a brick-and-mortar stores and get consumers that have never considered the possibility of shopping online. This is something that she is working on fearlessly because many companies are doing the opposite. There are a lot of company leaders that are scared to open more stores and many are closing the stores are already in existence in search of an online crowd.


Kate Hudson believes that she can have a significant amount of growth if she builds a business structure that caters to customers online and offline. She has the numbers in place from the stores that are already in existence, and she believes that there is a lot more room for growth offline. This is why he’s going forward with this plan to open 100 stores in the next five years. This is the most aggressive that anyone has ever seen Kate Hudson when it comes to the Fabletics brand. She is trying hard to establish a level of brand loyalty and customer brand awareness that may not be available if she only keeps the brand online.


Kate Hudson is willing to do the work with promoting, and co-founders Don Ressler and Adam Goldberg are 100% behind her. They realize that she is taking a step in the right direction, and they are doing what they can to provide her with the data she needs to go forward. The Fabletics brand has become popular in the social media circle, and Kate hopes to gain the same type of audience offline as she continues to compete with Amazon.

The Growth of Fabletics to a $250 Million Revenue Firm

Fabletics is an online fashion retailer for high quality and pocket-friendly active wear for women. Kate Hudson cofounded the online store in 2013 with the aim of providing athletic wear and accessories to women to help them look great. Since inception, the company has generated over $250 million revenue and opened sixteen physical stores in California, Hawaii, Florida, and Illinois. The fashion brand operates its online shop through membership subscription where they provide outfits based on the member’s lifestyle and personal preference. The company functions as a subsidiary of Techstyle Fashion Group (formerly known as JustFab).


About Fabletics

Fabletics, which previously started as a provider of athletic wear, has expanded its inventory to include dresses and swimsuits. The high-value brands from their competitors are renowned for being overly expensive. However, in this era, most customers check on the excellent customer experience, unique design, and brand recognition to identify the high-value brands.


The Growth Strategy at Fabletics

Showrooming has been a challenge among most fashion stores where people browse offline and then visit other places to purchase the same item at a lower price. However, Fabletics has managed to curb this problem with their membership subscription model where most of the people visiting their online shops are members. Additionally, a significant percentage of people become members on visiting their stores. When a customer tries a piece of clothing, Fabletics includes it in the members shopping cart where they can purchase it at their convenience.


Additionally, Fabletics has used a combination of global fashion trends with the customers’ preference to provide satisfactory results. Most of the physical stores stock only the items that appeal to them. They also observe the current trends on the social media and the local members without interviewing them. However, there is more to gaining more customers by conducting tests and having interviews on every person’s trend and Fabletics has succeeded in achieving that. The online fashion retailer‘s knowledge of the lifestyle trends and excellent customer service has contributed to a 35% growth of the company. Their marketing strategy and different programs that they provide to the customers have seen them compete very well with renowned companies like Amazon.


Membership Subscription

Fabletics has made shopping easy for their members by making personalized outfits that suit their lifestyles. The clients choose from the thousands of styles given to them after which they shop as guests or VIP members. They award their VIP members with free royalty points and free shipping for orders exceeding $49.95. The members also get to save almost 50% off the regular pricing.


The VIP Members pay a subscription fee of $49.95 every month if they choose to buy an item. Before fifth of every month, a member should make a choice between “make an order” and “skip the month.” Fabletics does not charge the VIP subscription fee if you choose the “skip the month” option. The members are free to cancel their subscription at any time by contacting their customer service team.