Doe Deere Talks About Her Company, Lime Crime, To Ideamensch

I am proud wearer of Lime Crime lipstick. There is everything to like about this lipsticks. First, they suit my vegan lifestyle. Secondly, they are cruelty-free, hence don’t blacken or cause cracking of the lips. Lastly, they are available in so many shades to go with almost every item in my colorful wardrobe and they stay on the whole day, they don’t smear and don’t transfer, which is quite convenient for a girl as busy as I am.

Being a fanatic about Lime Crime Lipsticks, am a huge follower of Doe Deere, the queen of unicorns. Not that I have met her in person, but I have done my research and here are some facts that I have gathered on her. Here is sneak.

Doe Deere is the CEO and founder of Lime Crime. She was born in Russia but was raised in New York. Growing up in New York, she always had a passion for sewing. What set her apart from most sewing professionals is the fact that she loved to sew overly-bright clothes. Deere has always had mad love for bright colors and that is where she got the idea to start Lime Crime.

Lime Crime was an idea born out of her passion of bright clothing. She wanted to make overly-bright makeup readily available to people who love rocking bright hair or clothes but could hardly come across matching makeup.

Deere started Lime Crime as an EBay account. That was back in the year 2004. The Lime Crime Account was where she sold her DIY fashion line. A few years on, it became a hit and she thought she could as well launch Lime Crime as a company.

The year 2008 saw the launch of Lime Crime. She would manufacture and sell overly bright lipsticks, eyeshadows and nail polishes. Four years down the line, she became the first manufacture of liquid lipsticks with a matte finish, the velvetines.

When Deere was interviewed by Ideamensch she commented that her days are always hectic and she is never behind a desk in the office. What makes her successful is the many meetings that she hold. They help her and her team stay on the same page. She also oversees the development of new products. She spends most of the afternoons in the lab with her chemist.

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