Doe Deere Talks About Her Company, Lime Crime, To Ideamensch

I am proud wearer of Lime Crime lipstick. There is everything to like about this lipsticks. First, they suit my vegan lifestyle. Secondly, they are cruelty-free, hence don’t blacken or cause cracking of the lips. Lastly, they are available in so many shades to go with almost every item in my colorful wardrobe and they stay on the whole day, they don’t smear and don’t transfer, which is quite convenient for a girl as busy as I am.

Being a fanatic about Lime Crime Lipsticks, am a huge follower of Doe Deere, the queen of unicorns. Not that I have met her in person, but I have done my research and here are some facts that I have gathered on her. Here is sneak.

Doe Deere is the CEO and founder of Lime Crime. She was born in Russia but was raised in New York. Growing up in New York, she always had a passion for sewing. What set her apart from most sewing professionals is the fact that she loved to sew overly-bright clothes. Deere has always had mad love for bright colors and that is where she got the idea to start Lime Crime.

Lime Crime was an idea born out of her passion of bright clothing. She wanted to make overly-bright makeup readily available to people who love rocking bright hair or clothes but could hardly come across matching makeup.

Deere started Lime Crime as an EBay account. That was back in the year 2004. The Lime Crime Account was where she sold her DIY fashion line. A few years on, it became a hit and she thought she could as well launch Lime Crime as a company.

The year 2008 saw the launch of Lime Crime. She would manufacture and sell overly bright lipsticks, eyeshadows and nail polishes. Four years down the line, she became the first manufacture of liquid lipsticks with a matte finish, the velvetines.

When Deere was interviewed by Ideamensch she commented that her days are always hectic and she is never behind a desk in the office. What makes her successful is the many meetings that she hold. They help her and her team stay on the same page. She also oversees the development of new products. She spends most of the afternoons in the lab with her chemist.

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The Fabletics Marketing Campaign Created by Kate Hudson

There is a lot of admiration for the moves that Kate Hudson has been made with publicizing her Fabletics brand. This is a company that she co-founded, and it has become one of the top selling retail brands for women that look for athletic clothing. There is a brother company called FL2 that is run by her brother that sells retail athletic gear for men. This brand is still budding, but Fabletics has bloomed into one of the biggest competitors against other rival companies such as Amazon. Kate Hudson is the one to thank for this transition into the spotlight. She has helped Fabletics become a name that is known in many households, and she really feels that she’s just getting started.


The Fabletics brand has moved in a powerful way because it is drawing offline customers. Kate Hudson already has a dozen stores in play, but she is planning to add even more to improve the chances of competing successfully in the athletic clothing industry. Many women that are buying clothes are going to take this into consideration. Don’t know if they have the ability to try on clothes and go into a Fabletics store they may be more inclined to make purchases. This is what Kate Hudson is banking on. She has already created a good online community and sales are booming as a result of this. She realizes, however, that there is much greater growth when she is able build a brick-and-mortar stores and get consumers that have never considered the possibility of shopping online. This is something that she is working on fearlessly because many companies are doing the opposite. There are a lot of company leaders that are scared to open more stores and many are closing the stores are already in existence in search of an online crowd.


Kate Hudson believes that she can have a significant amount of growth if she builds a business structure that caters to customers online and offline. She has the numbers in place from the stores that are already in existence, and she believes that there is a lot more room for growth offline. This is why he’s going forward with this plan to open 100 stores in the next five years. This is the most aggressive that anyone has ever seen Kate Hudson when it comes to the Fabletics brand. She is trying hard to establish a level of brand loyalty and customer brand awareness that may not be available if she only keeps the brand online.


Kate Hudson is willing to do the work with promoting, and co-founders Don Ressler and Adam Goldberg are 100% behind her. They realize that she is taking a step in the right direction, and they are doing what they can to provide her with the data she needs to go forward. The Fabletics brand has become popular in the social media circle, and Kate hopes to gain the same type of audience offline as she continues to compete with Amazon.

Reasons Your Online Reputation Matters

Do you think that it really doesn’t matter what people have to say about you on the Internet? If you still have this belief then you are simply not tuned in to what is going on in the modern world. The fact is that the Internet may be among the most important places to maintain a strong reputation.

People tend to make purchases from individuals that they trust. They also often share with others their thoughts about products and services with people who matter to them. This is to say that if you have a strong reputation with people then they will happily pass on that information to their friends.

Bury Free Press is quite clear when they say that having a good reputation is a competitive edge that you can have over others in your industry. People often search the Internet before purchasing a product, particularly if that product is something that is kind of expensive. Therefore, you want to be the company with the strongest reputation to pop up.

Your rivals in the industry may decide that they want to try to bring you down a notch. They can try to do this by looking for ways to take a shot at your reputation. If they decide to do this, then you can pretty well expect that they will take those shots on the Internet.

You must be prepared to fight back against those who may want to tear you down. You have to have already built up such a strong fortress of reputation online that any complaints against you will be drowned out by all of the positive press.

It is not simple to get the type of results that you may want with your reputation online. It is an always changing game and you never know when your competitors are going to take their shot or how they might do it. At the end of the day you just have to be aware that your online reputation is highly important and that it makes a difference in terms of how much in revenue you will do in the long run.

Arthur Becker’s Latest Real Estate Project

Arthur Becker has been involved in a number of real estate projects around New York. Usually he is happy to work behind the scenes on his real estate developments, however, he is now front and center on his newest project. He has filed plans with the New York State Attorney General’s office that details his plans to build an eight-unit residential building in the coveted neighborhood of Washington Street in Tribeca. The project is estimated to be worth $52.5 million. Read article:

Mr. Arthur Becker owns an art studio next door to the property where he works on his own art projects. In an interview, he said that his new project will be an “artisanal, boutique building” that will have its interiors designed by the celebrated designer Paris Forino. He went on to say that he loves this part of Tribeca and the size of the building is something he can handle on his own.

After the building is completed it will have seven apartments and a penthouse duplex. The apartments will be about 2,000 square feet each while the penthouse will be 4,000 square feet. The apartments are expected to sell for around $5-7 million and the penthouse is expected to fetch $14 million.

Arthur Becker has invested about $500 million in the New York City luxury real estate market over the last several years. He also invests in properties in Miami, Florida. He made most of his fortune in the tech industry, having led both Navisite as the Chief Executive Officer and Board Member as well as Zinio, LLC as its Chairman of the Board and CEO. He has also been a senior advisor the Vera Wang fashion empire, as well as starting his career managing a macadamia nut orchard in Hawaii, that can be found on

Another long-term interest of Arthur Becker has been art, including majoring in the field at Bennington College. He also holds an MBA that he earned at the Tuck School of Business at Dartmouth. His art features his work with ceramics and photography. His artwork has been featured at Art Basel in Switzerland, Arcature Fine Art in Palm Beach, Florida, and in a number of venues in New York.

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Brian Bonar: A Name You Can Trust For Your Financial Management Needs

In 2010, Brain Bonar, CEO of DFG (Dalrada Financial Group), became an Executive of a Year in Finance in a Cambridge “Who’s Who annual list.” Each year, the selection committee picks two males and females to honor them with that award, depending on the leadership skills, professional achievements, and academic accomplishments.

Brian Bonar has been in the financial segment for more than three decades and has earned an extensive wealth of knowledge during that period. Under the leadership of Bonar, DFG and many other organizations have cemented an inspiring legacy in the finance field.

Bonar got his bachelor’s degree in Glasgow from the University of Strathclyde, following a graduate and doctorate from Stafford University in the United Kingdom.

Brian Bonar has worked as Technology Sales from August 1992 to April 1994. His work ethic and dedication saw him raise the ranks with one promotion following the other.

Brian Bonar, a Scottish expert in finance, has held positions in many institutions in his eminent career. Besides his positions at DFG, he is presently a Chairman and CEO of Trucept Inc., formerly known as Star-Tek Solutions, which is a title that he has held since 2010. Brian is also an acting CEO and CFO of Amanda Co. Inc., whereas, before that, he worked as Treasurer, CFO, and Secretary as well.

According to Bloomberg, Brian Bonar started his career as a procurement manager at IBM, and he was responsible for outsourcing motherboards for personal computers produced and then sold by IBM. After leaving IBM, Brain took a position in QMS as Director of Engineering. During his initial years with QMA, he was able to manage a team of 100 engineers involved in hardware and software development.

Bonar left that position In June 1989 and became Rastek Corporation’s VP Sales and Marketing in search for a more challenging and growing career. At Rastek he expanded sales and marketing of printing technology to the clienteles all across the globe.

During his period with Rastek, he became so touch with the industry printing that he took an opportunity as sales manager for Adaptec. Adaptec hired him to work closely with major Japanese and Korean companies who manufactured printers.

After a year he decided to become an entrepreneur, and he became the CEO and founder of Bezier Systems. Because of his extensive experience in that printing industry, Bezier became the pioneer to design and market a SCSI based printer.

By 2008 Brain’s started looking for new challenges and that’s how he joined Allegiant Professional Business Services as president and assisted them to improve their sales and marketing department.

Other companies that Boner has served in diverse capacities include; QMS, Inc. Rastek Corporation, Greenland Corp, The Solvis Group, Inc., and Allegiant Professional Business Services, Inc., to name a few.